Dates for the next open Certified CowSignals Master courses:
- CowSignals Training center, Bergharen, the Netherlands (Holland).
- Michigan, USA
- Baldegg, Switserland
It's a 4 day training to become a CowSignals master. Every day there's a half day interactive lecture and a half day workshop on farm. The aim is the become a better advisor, presenter and trainer. This will be achieved by on the one hand understanding cows better and on the other hand by understanding people better. You will learn from the cows, the trainer, the farmers and the other participants.
50% focus on CowSignals: know the basic needs of the cow, learn to recognize early disease signals and understand the concepts of health, management, housing, feed and economics. We use the look-think-act principle and the CowSignals Diamond.
The other 50% focuses on PeopleSignals: how do you motivate farmers to change. It teaches you to become a good facilitator. You learn to ask the right questions and show good examples. We teach you the PeopleSignals Action Model.
Read also: 5 characteristics of a great advisor
As a CowSignals master trainer you will be licensed to do CowSignals trainings and/or advisories yourself. You will be provided with a trainers manual, powerpoint presentation and checklist for in the barn.
Costs per person: € 1950
Includes: lunch, coffee and tea, coveralls, farm visits, training materials, access to video learning (à € 900) and franchise fee* for first year (à € 300)
Excludes: Transport and hotel
* We work with a franchise-formula. Every CowSignals Master trainer pays us a yearly franchise fee of € 300. Besides that, trainers owe us nothing, so all income from these trainings go directly to the trainer. After each year you'll be asked whether you want to renew your license.
Requirements of participation
This training is open for feed advisors, vets, farmers, barn designers, dairy processors, fertility experts and everyone else working in the dairy industry. All you need on beforehand is a basic understanding of cows.
As a part of the training you will be asked to prepare a short presentation. You'll also practice facilitating CowSignals workshops yourself.
After the training you'll be certified as a CowSignals Master. You have the right to do CowSignals activities like advisories, presentations and workshops. How many activities and which ones you organize is up to you.
This training is accredited by
Help me convince my boss
"I learned to become a more effective advisor"
I learned about CowSignals and about PeopleSignals. PeopleSignals helps me communicate better with farmers, pay attention to body language and ask the right questions. It will make me a more effective advisor. I would recommend this, it's an excellent training with excellent facilities.
- Francis Cosgrave, veterinary consultant, Ireland
"What a week! CowSignals training in Holland. I had the pleasure of meeting some great people from Germany, Norway, Taiwan,Turkey, Holland and the UK."
I absolutely recommend to anyone with an interest or love for our dairy cows to take a look at CowSignals. Thank you to everyone for making it such a great learning experience. Joep Driessen is a great host and fantastic trainer. Can't wait to pass on all I have learnt, can honestly say I will be looking at cows in a totally different way now! Thanks Joep!!
- Jeremy Dain, Training manager at Cogent Breeding, United Kingdom
"It helps people to understand the cow better and also understand people better"
Cow signals is a great course for all people involved in cows and farming. It helps people to understand the cow better and also understand people better.
- Gareth Gibson, Certified Master (United Kingdom)
"CowSignals changed my life and my business"
After doing CowSignals we changed the philosopy of our business. It became less about selling but more about helping our customers reach their goals. We do this by giving really good advice and of course, sometimes we also need to recommend some products. But my customer should always feel that I care.
- Peter Dambergs, sales man at Zoonia SIA and Agrera SIA, Latvia
"The Cow Signals course opened my eyes to looking at a dairy in a new way."
The Cow Signals course opened my eyes to looking at a dairy in a new way. I have a much more holistic viewpoint when visiting and interacting with my customers that has helped take my client-relationships to a new level.
- Matthew Cooke, Certified Master (South Africa)
"it really helps you make what you say to farmers make a difference."
The cow signals training was awesome. it helps you understand how to make your help truly valuable to farmers and not just another tip they'll never use. it really helps you make what you say to farmers make a difference.
- Pauline Woehrle, Certified Master (France)
"Considering the animal and the environment in a unique and fantastic way"
The cow signals course it is about cows like a many courses in this area, however the focus is completely different. We can see the cow and the farmer with another perspective. Considering the animal and the environment in a unique and fantastic way
- Geraldo Filgueiras, Certified Master (Brazil)
"Now I have a much better understanding of this topic and I can contribute with useful and practical solutions to improve cow comfort and working pleasure for the farmer."
The CowSignals Certified Master course was very informative. Also as a vet, you do get a bit of tunnel vision. I didn't know much about barn design, so I didn't get into discussions about this much. Now I have a much better understanding of this topic and I can contribute with useful and practical solutions to improve cow comfort and working pleasure for the farmer. Looking better and differently at the cows and their signals and analyzing where the weaknesses are, is a valuable addition to my profession as a vet.
- Dagne Overgoor, vet and CowSignals Master, the Netherlands