The key is not telling you are better, but being better. Therefore we developed CowSignals® for companies. With 20 years of cow-based knowledge, outstanding practical examples, and combining theory and practice in barn workshops, CowSignals® Training Company is your partner. All our dairy sector parnters have the same interest in animal health, welfare and sustainability. Our shared mission is Happy Cows, Happy Farmers, Happy Planet.
CowSignals® Company License
Become a main part of the sustainable dairy chain by a CowSignals® Company License. Sales managers and farm advisors that are educated as a CowSignals® Master will be of indispensable added value for the organization, colleagues and farmers:
- They understand cows and the cow signals
- They understand elements involved in animal welfare outside their own area of expertise: health, housing, management, feeding, breeding and economics
- They have the ability to make things practical and simple
- They understand people and can help them achieve real change
In short, they have all the characteristics of a great farm advisor.
Great farm advisors can build sustainable relationships with their clients. They can help farmers prolong the productive lifetime of their cows from 2,5 to 5 lactations and improve animal welfare a lot. By doing this, they can also help reduce methane exhaust in the dairy industry with 30%, creating a more sustainable world. As a CowSignals master trainer, your people can offer CowSignals advisories and trainings to farmers, which gives you a fun new way to attract new clients as well as hold on to the old ones. With CowSignals®' positive image on animal health, welfare and sustainability, you can green up you own brand as well.
Companies that stand out maintain sustainable relationships with clients and increase their sales every year
Educate your people as a CowSignals® Master
We offer a 4 day live training with 50% focus on CowSignals® and 50% on PeopleSignals® (advisor & trainer skills). Each day will include a practical workshop in the barn. Participants are asked to give a presentation and to do a part of the workshop. After the training, they have mastered the characteristics of a great farm advisor and have the right to do CowSignals® trainings, workshops, advisories and lectures for colleagues and farmers. The CowSignals® Master will receive a complete toolbox and an annual extra training to upgrade their cow-based knowledge. They can train the rest of your staff and your clients or use it one-on-one during farm visits.
Not sure yet? Send one of your people to an open training to try it out first.
Organize technical day trainings and/or lectures
We can organize technical day trainings on CowSignals, PeopleSignals and 10 other subjects for your people and/or your clients. Day trainings start with an interactive lecture in the morning and a practical workshop on a farm in the afternoon. We have these subjects available:
- Dry to Fresh
- Stress-free stockmanship
- Robotic Milking
- PeopleSignals for Advisors
- PeopleSignals for Trainers
Read more about the subjects >>
Each subject is accompanied with a practical checklist for farms. We advise to start with CowSignals®. You can combine one or more subjects into a personalized training program. All subjects above are also available as a lecture. Click here for a sneak preview of our lecture style.
Educate your staff and/or clients with video learning
Almost all subjects mentioned above are available as video learning, including courses to become a CowSignals® Advisor or Trainer. You can use video learning to educate your own people and/or your clients. The big advantage is that people can do video learning anytime they want, anywhere they want. It is also the easiest solution to reach a large group as people. If you're interested in video learning for a large group, we can talk discounts, translations and a personalized portal with your logo and colors. We often combine video learning with our live training days. Video learning is also an excellent way to upgrade your CowSignals® Advisors, CowSignals® Master trainers with a new subject. This way they have something new to offer your clients every year.
The training programs on this website are accredited by
See also our list of references.
The trainings will be given by our most experienced CowSignals® Experts:
It's a competitive sector
Operating in the dairy industry means you're in a competitive sector. Clients can choose to find another provider every day and seem to want more for less. It's hard to increase sales and personnel turnover might be higher than you want it to be. You are looking for a way to differentiate. The public pressure on animal health, welfare and sustainability is hard and although you genuinely care for the cows and the farmers, it is hard to create a green image.
Some companies stand out
There are however companies that stand out. They are able to maintain sustainable relationships with their clients and manage to increase their sales every year. Their people are motivated and better educated than the competition. They successfully brand themselves on animal health, welfare and sustainability.
The key is not just telling people you are better, the key is being better.
"We use CowSignals as a tool to gain trust. It has helped us reach 6 years of consecutive growth"
We've been using CowSignals for three years now. It started with just me and now we've evolved to 15 trainers. We've done 180 sessions with producers and our guess is that we've now touched 30-40% of the market. We use CowSignals as a tool to gain trust and show that we can help farmers as a partner. We've now had 6 years of consecutive growth. We all know it is hard to do that after the first 3 years, but CowSignals has helped us maintain the momentum. CowSignals is really the foundation of our dairy business. We are thé CowSignals company in Canada.
- Barry Sutherland, ruminant manager at Agribrand Purina, Canada
"CowSignals changed my life and my business"
After doing CowSignals we changed the philosopy of our business. It became less about selling but more about helping our customers reach their goals. We do this by giving really good advice and of course, sometimes we also need to recommend some products. But my customer should always feel that I care.
- Peter Dambergs, sales man at Zoonia SIA and Agrera SIA, Latvia
I would highly recommend using/working with CowSignals team
Last week we brought our Agri-Plastics dealers to Cowsignals, with a view to training them to be of better service to farmers. It was a great success, I would highly recommend using/working with CowSignals team.
- Noel Kelly, CEO Creva, Ireland
"As a marketeer I see a lot of opportunities to combine the CowSignals knowledge with our labels"
As a marketeer I see a lot of opportunities to combine the CowSignals knowledge with our labels. I like the PeopleSignals just as much as the CowSignals. I can use PeopleSignals to get more interaction in my presentations.
- Floor van Dijk, marketing manager at Nedap, the Netherlands
"I learned to become a more effective advisor"
I learned about CowSignals and about PeopleSignals. PeopleSignals helps me communicate better with farmers, pay attention to body language and ask the right questions. It will make me a more effective advisor. I would recommend this, it's an excellent training with excellent facilities.
- Francis Cosgrave, veterinary consultant, Ireland
"His lecture was a great succes!"
Joep Driessen was in Brazil last week to Simpósio Internacional Leite Integral! His lecture was a great success! And now we have CowSignals and FeedingSignals books translated into Portuguese. Very good books!
- Flavia Fontes, chief editor at Revista Leite Integral, Brazil
"I've particated in a number of trainings by international experts. None of them was so understandable and practical"
I turned to a fellow trainee on my side and asked, “Do you think such a kind of training is helpful?”
“Very helpful,” he said, “I participated in a number of trainings, some were given by international experts. Neither of them was so easily understandable and practical as the training we are attending this time. All we have learned will be useful for a lifetime.”
- Mr Hu Dinguan, is his dairy book, China
"What a week! CowSignals training in Holland. I had the pleasure of meeting some great people from Germany, Norway, Taiwan,Turkey, Holland and the UK."
I absolutely recommend to anyone with an interest or love for our dairy cows to take a look at CowSignals. Thank you to everyone for making it such a great learning experience. Joep Driessen is a great host and fantastic trainer. Can't wait to pass on all I have learnt, can honestly say I will be looking at cows in a totally different way now! Thanks Joep!!
- Jeremy Dain, Training manager at Cogent Breeding, United Kingdom