A week ago we posted a blog with a case study and a question: How do we get farmers to change? We had three scenarios for you:
1. Changing the feed neck rail
2. Taking out 2 lots of head to head cubicle spaces to create a cross over
3. Cleaning water troughs
We had some great reactions from everyone, so thanks a lot!
Here is a summary of the ideas that were posted, mixed with our own advice:
1. Show them the financial gain of changing (note: most farmers are not motivated by financial gain. So this one might not always work!)
2. Don't tell them to change and how. Let them think about what is necessary and how they can improve. Help them figure out the answers you already know. Make sure to not make them feel like they're doing something wrong. Make them feel your respect!
3. Challenge them to do their own research: change something small, like only move the neck rail in one part of the barn. Let them experience how that works first and also challenge them to document the results of their actions. This shows the credibility of the solutions.
4. Show them good examples. Photos, a neighbours farm, anything.
5. Ask clients to close their eyes and imagine they are the animal. How would they expierence the situation?
6. Organize a CowSignals workshop in their barn and let the other farmers do the talking.
Read more elaborated advices in the previous blog here. Listen for example to Owen Atkinson explaination of Ayzen's Theory of Planned behaviour for a more theoretical background!