We want to create a more sustainable world, where cows can live a longer and healthier life and where farmers get more income and working pleasure. To reach this, we need advisors and trainers who can have a real effect (see also: free whitepaper 'Wake up advisors').
This is how we create real effect with CowSignals trainings:
'Farmers learn from farmers'
Mostly, we start our day trainings with an interactive lecture in the morning. Here, we provide new information and teach how to look at things from the cow's point of view. Also, very important, farmers are able to discuss with each other. We always like to say: farmers learn form farmers. They listen better to each other than they do to advisors. The view that farmers can help each other develop is also supported by research from Hennessy & Heanue, who analysed farm discussion groups in Ireland:
"There is evidence to support that discussion group membership increases technology adoption and farm profit".
In the afternoon, we organize practical workshops on the farm. The participants can have a look at how another farmer does it and practise their skills of observation and understanding cows.
'Translate it to their own situation'
Also, we like to challenge farmers to think about what they want to improve on their own farm. We don't just want to provide them with new information, we want to help them translate it to their own situation. We see this has a real effect in the 'Happy Cow Project' we did with the Rabobank. A group of 25 farmers did a 4-days training program (training subjects: CowSignals, HoofSignals, Building for the cow, YoungStock Signals and Dry cow management). A year later, we asked them what changes they made. This gave us a list of over 40 changes, among which where:
* Taking out the outside wall
* Creating a stress-free calving line
* Giving a weekly foot bath
* Making the beds bigger
* Making notes about lameness
Our next step is to measure what the effects of the training are on sustainability and profit. Seeing the list of changes the farmers already made, we expect some great results!
'You can help us'
Cowsignals improves health and longevity of cows! You can help us educate even more farmers! Sign up for our open master trainer course or join one or more day trainings in our à-la-carte program this summer!