CowSignals approach also works in Africa!

CowSignals approach also works in Africa!

CowSignals active in all continents

In 60 countries we provide training, lectures and books, to make more cows and farmers happy! Here's the latest news from Kenia:

"Over two weeks, Hulsen worked with some 50 Kenyan farmers from the Eldoret Dairy Farmers Association, lecturers and trainers from Egerton University, the Dairy Training Institute in Naivasha and Practical Dairy Training Centers (PDTCs), extension workers from dairy cooperatives, and SNV Local Capacity Builders and veterinarians. He taught them to “listen” to dairy animals “speak” by following three steps: Look, think, act. Through serious observations, CowSignals trains dairy people to look at success factors, bottlenecks, and improvement points across farm operations to ensure cow comfort".

SNV 'Sending Out Signals' that Improve Kenya's Dairy Industry

source: SNV Agriculture

No one can actually talk to animals, but one Dutch company has partnered with SNV so dairy specialists in Kenya can hone their skills by looking for signals animals put out.

‘When we pay attention to the signals, what animals are doing or not doing something, we can figure out what’s going on and take the right actions to ensure their comfort’, explains Jan Hulsen, a veterinarian. He’s a certified master trainer with CowSignals®, the dairy program that partnered with SNV, the Netherlands development organisation, to work with the first class of certified trainers in Kenya. The training is part of a systemic program helping improve the Kenya dairy industry—from grass to glass. It was funded by the Dutch Embassy.

The backdrop for CowSignal’s first training on the entire African continent was in western Kenya's dairy region--Wilsam Farm of Willy Kirwa the first week with one group, and Baraka Farm near Eldoret a second week with a different group. Hulsen walked participants through six key areas for livestock care: Rest, space, feed, water, light, and air.

By watching these six areas, farmers can ensure their cows get what they need to remain healthy. Healthy cows produce more quality milk. Better quality milk means more money in the pockets of dairy farmers because it’s more valuable to milk processing and marketing plants.

'I think we all had learned pieces of this either at university or in the field’, said Simon Mutoru, a local dairy expert who has travelled internationally to learn his profession and come back to Kenya to train others. ‘But this was a way to refresh and update our skills and knowledge so we can share it with our farmers in easy ways that they can use to improve their farms’.

Already, the operation that hosted CowSignals—Baraka Farm—has renovated stalls. Bedding was changed to include corn cobs mixed with sawdust or sand to more easily absorb urine and keep cow resting places like they prefer—dry.

‘Though none of the calves have ever been coughing in the past 10 years, we followed up advice from the CowSignals training and improved the ventilation in the calf-rearing unit that houses animals up to six to seven months old’, added Jos Creemers, who manages the farm.

David W. Gitonga of ONKOL, Dr. John Mutua, DVM, and Exteension Officer Clifford Gitonga of the Meru Dairy Union.

'This is easy to understand and easy to implement’, noted David W. Gitonga, another dairy expert who works daily with farmers. ‘Though our farmers are mid-sized operations, they spend time with their cattle and can easily focus on these points to make more improvements for their dairy cattle’.

The people who trained with CowSignals work with farmers such those who market their milk through the Eldoret Dairy Farmers Association. It has been working with SNV to improve members' knowledge and skills.

CowSignals piloted the training with SNV as just one component of a multi-pronged approach unfolding in the East African country. Rather than concentrating on smallholder farmers only, SNV works with middle- to larger-scale farmers and dairy processors, explained Harm Duiker, country director.

‘The Kenyan dairy industry is quite progressive’, he said. ‘SNV has found that working with some of the middle- and larger-sized dairy farms opens more doors to help improve markets and opportunities for smallholder farmers’.

Training to observe the CowSignals for improved dairying in Kenya.

This public-private partnership between CowSignals, other donors, and SNV is larger than Kenya. Global Dairy Coordinator Jurjen Draaijer says these types of partnerships are gaining attention across other SNV dairy projects in Africa, Asia, and Latin America.

‘Teaming up with private enterprise introduces businesses to new countries and potential markets without making comprehensive commitments beforehand. Meanwhile, businesses such as CowSignals brings needed information and skills so the local consultants can work within the context of the industry they know so well to help producers go to the next level’, noted Draaijer.

‘It becomes a win-win situation for everyone along the entire agribusiness value chain’, added Duiker.

Please let us know what you think, post your comment below. We love feedback, thanks!

Comments (14)


How cool!! Good luck to all dairy farmers and the cows in Africa... COwSignals, you are doing such a great job!!!



are you working in Burkina Faso too?


Cornelius Moss

These efforts will go along way in re-energizing the kenya dairy sector that has great potential


Rien Geuze

Great to help get CowSignals started here. I carried the first books on the plane on my way to Kenya after Agrifirm introduced their approach during a dairy mission for Agriterra. Nowadays Agriterra and SNV use CowSignals to change extension agents' approach and dairy farmers look on their cows.


the article is very inspiring.
I want to start rearing dairy cattle on a professional level
Your advice and how i can get training from CowSignals will be of help to farmers and i within the kajiado county, Kenya


You´re doing a great job in Afrika. Thanks a lot and keep it up!

Hafiz wasi Khan

Success of dairy farmers lay in knowing the LANGUAGE OF COW.....once the dairy farmer knows it is easy for him to respond according ly which ultimately leads to higher production/head


Good work keep it up


Parma wrote:
the article is very inspiring.
I want to start rearing dairy cattle on a professional level
Your advice and how i can get training from CowSignals will be of help to farmers and i within the kajiado county, Kenya

Hello Parma. You can learn all about CowSignals online. First, create video learning account. After watching this free training, you can upgrade to a paid CowSignals Training (for producers) account and learn all about CowSignals. Hint: watching CowSignals online video's during the 10 o'çlock coffee break, will educate your staff! Start here for free:

Joep Driessen

Hello Africa, we look forward to get CowSignals started in all countries.
Take care out there!
Enjoy our V-learning (video program!) first part is for free!

Augustus Nyerere

Is it in Rwanda? As livestock specialist I am interested in how we can collaborate with you. I know there is a fund starting next week supporting a collaborative venture between a local co and a Dutch company

I am available


Great work

Joep Driessen

Hi Guys, Thanks for your enthousiasm!
Quickest option to learn more is by Online Video learning (and or books)
Best way however is the 4 day life training in Holland. Next one is in first week of June! Hope to see you soon.
We are working on educating more Certified CowSignals trainers in Africa. You can be the next! Kind regards, Joep


This is great work. Can CowSignals consider working with HIV and AIDS affected households.
I would gladly wish to be part of this initiative. Violet

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